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Mazumdar, Tridib
Liu, Xia
29
Gao, Fang
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Liu, Angela Xia
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
Saved in:
2
Counterfactual decomposition of movie star effects with star selection
Liu, Angela Xia
;
Mazumdar, Tridib
;
Li, Bo
- In:
Management science : journal of the Institute for …
61
(
2015
)
7
,
pp. 1704-1721
Persistent link: https://www.econbiz.de/10011304104
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