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Consumer search ability, price dispersion and the digital divide

McDonald, Stephen; Wren, Colin M. - In: Oxford bulletin of economics and statistics 79 (2017) 2, pp. 234-250

Persistent link: https://www.econbiz.de/10011771957

Informative brand advertising and pricing strategies in internet markets with heterogeneous consumer search

McDonald, Stephen; Wren, Colin M. - In: International journal of the economics of business 19 (2012) 1, pp. 103-117

Persistent link: https://www.econbiz.de/10009508062

Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search

McDonald, Stephen; Wren, Colin - In: International Journal of the Economics of Business 19 (2012) 1, pp. 103-117

<title>Abstract</title> The use of information intermediaries has been shown to undermine the effect of brand in online markets. In this paper, the effect of consumer search on the relationship between brand advertising and pricing strategies is analysed. Price data are taken from the leading UK motor...

Persistent link: https://www.econbiz.de/10010972910

Multibrand pricing as a strategy for consumer search obfuscation in online markets

McDonald, Stephen; Wren, Colin - In: Journal of Economics & Management Strategy 27 (2018) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10012093523

Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search

McDonald, Stephen; Wren, Colin - In: International journal of the economics of business 19 (2012) 1, pp. 103-118

Persistent link: https://www.econbiz.de/10009823858