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Testing U.S. Advertising Belief and Attitude Measures in France
Truong, Yann; Mccoll, Rod; Descubes, Irena - In: Journal of euro-marketing 18 (2009) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10008258719
Cover Image
Testing U.S. Advertising Belief and Attitude Measures in France
Truong, Yann; Mccoll, Rod; Descubes, Irena - In: Journal of euro-marketing 18 (2008) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10008242944
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The Effect of Verbalized Emotions on Loyalty in Written Complaints
Mattsson, Jan; Lemmink, Jos; Mccoll, Rod - In: Total quality management & business excellence : an … 15 (2004) 7, pp. 941-958
Persistent link: https://www.econbiz.de/10007153238