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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011471640
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A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold; Bang, Nguyen; Melewar, T. C. - In: Analyzing the cultural diversity of consumers in the …, (pp. 101-125). 2015
Persistent link: https://www.econbiz.de/10011396901
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Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles (ed.); Melewar, T. C. (ed.);  … - 2016 - First edition
Persistent link: https://www.econbiz.de/10011536086
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Five areas to advance branding theory and practice
Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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Corporate branding : areas, arenas and approaches
Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2015
"A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost...
Persistent link: https://www.econbiz.de/10010520859
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An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen; Choudhury, Musfiq Mannan; Melewar, T. C. - In: Journal of strategic marketing 23 (2015) 2, pp. 122-140
Persistent link: https://www.econbiz.de/10011305972