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~person:"Melewar, T. C."
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Melewar, T. C.
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
90
Han, Heesup
75
Huber, Frank
62
Meffert, Heribert
62
Keller, Kevin Lane
59
Law, Chun Hung Roberts
56
Bruhn, Manfred
54
Karatepe, Osman M.
53
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bauer, Hans H.
39
Phau, Ian
39
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
37
Schmidt, Holger J.
37
Foroudi, Pantea
36
Wiedmann, Klaus-Peter
36
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Yang, Yang
32
Okumus, Fevzi
31
Kernstock, Joachim
30
Vrontis, Demetris
30
Christodoulides, George
29
Lee, Seoki
29
Strebinger, Andreas
29
Guzman, Francisco
28
Kim, Woo Gon
28
Ko, Eunju
28
Romaniuk, Jenni
28
Gupta, Suraksha
27
MacInnis, Deborah J.
27
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Journal of business research : JBR
10
European journal of marketing : EJM
5
International studies of management and organization
5
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4
The marketing review
4
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2
Industrial marketing management : the international journal for industrial and high-tech firms
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2
Journal of world business : JWB
2
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2
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2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
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EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
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Journal of general management
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1
Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
73
USB Cologne (EcoSocSci)
1
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1
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
2
What makes Airbnb likeable? : exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective wit...
Akarsu, Tugra Nazlil
;
Foroudi, Pantea
;
Melewar, T. C.
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389110
Saved in:
3
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
4
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
5
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
8
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 101-125)
.
2015
Persistent link: https://www.econbiz.de/10011396901
Saved in:
9
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
Saved in:
10
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
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