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~person:"Melewar, T. C."
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Brand morphing across Wal-Mart...
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Melewar, T. C.
Baldwin, John R.
272
Burmann, Christoph
156
Esch, Franz-Rudolf
149
Sharpe, Andrew
141
Picot, Garnett
126
Gunderson, Morley
116
Globerman, Steven
112
Baker, Michael
107
Riddell, William Craig
104
Gu, Wulong
101
Helliwell, John F.
96
Palacios, Milagros
96
Baumgarth, Carsten
93
Siklos, Pierre L.
91
Milligan, Kevin
89
Hou, Feng
87
Lemieux, Thomas
87
Robson, William B. P.
84
Corak, Miles
83
Bordo, Michael D.
81
Green, David A.
81
Huber, Frank
81
Warman, Casey
81
Clemens, Jason
76
Denton, Frank T.
76
Oreopoulos, Philip
75
Crossley, Thomas F.
73
Spencer, Byron G.
72
Bird, Richard M.
70
Frenette, Marc
70
Whalley, John
70
Duclos, Jean-Yves
69
Ahlert, Dieter
68
Meffert, Heribert
67
Swoboda, Bernhard
67
Vaillancourt, François
67
Keller, Kevin Lane
66
Ciuriak, Dan
65
Osberg, Lars
65
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Journal of business research : JBR
11
European journal of marketing : EJM
5
International studies of management and organization
5
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
The marketing review
4
Journal of world business : JWB
3
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
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EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
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1
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1
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1
Journal of general management
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Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
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1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
78
USB Cologne (EcoSocSci)
1
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1
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
2
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
3
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
4
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
5
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
6
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
7
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
8
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
9
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
10
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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