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~person:"Melewar, T. C."
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Melewar, T. C.
Bruhn, Manfred
332
Meffert, Heribert
297
Kotler, Philip
231
Homburg, Christian
170
Burmann, Christoph
161
Esch, Franz-Rudolf
160
Huber, Frank
154
Pepels, Werner
137
Bauer, Hans H.
134
Wiedmann, Klaus-Peter
121
Baumgarth, Carsten
107
Kumar, V.
107
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102
Herrmann, Andreas
97
Tomczak, Torsten
96
Irwin, Scott H.
94
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92
Belz, Christian
91
Fritz, Wolfgang
76
Sheth, Jagdish N.
76
Verhoef, Peter C.
74
Han, Heesup
70
Kaiser, Harry M.
69
Kleinaltenkamp, Michael
67
Kreutzer, Ralf T.
67
Sattler, Henrik
66
Kirchgeorg, Manfred
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Diller, Hermann
63
Reinecke, Sven
63
Stauss, Bernd
63
Bang, Nguyen
62
Wilson, William W.
62
Good, Darrel L.
61
Townsend, Robert M.
60
Menkhoff, Lukas
58
Warr, Peter George
57
Meyer, Anton
56
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56
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Journal of business research : JBR
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International studies of management and organization
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5
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4
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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Ethical and social marketing in Asia : incorporating fairness management
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ECONIS (ZBW)
87
USB Cologne (EcoSocSci)
1
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88
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date (oldest first)
1
Investigating the strategic
marketing
significance of
brand
love in developing and nurturing consumer-
brand
relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
2
Place-based
brand
experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
3
Experiencing the sense of the
brand
: the mining, processing and application of
brand
data through sensory
brand
experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Branding
and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
5
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
Five areas to advance
branding
theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
7
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
9
The importance of
brand
power : a review of the European car market
Melewar, T. C.
;
Sambrook, Lydia
- In:
The European business journal
16
(
2004
)
4
,
pp. 167-177
Persistent link: https://www.econbiz.de/10002575005
Saved in:
10
EU enlargement : a case study of
branding
standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
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