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~person:"Melewar, T. C."
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Brand management
71
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71
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29
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29
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23
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86
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Melewar, T. C.
Bruhn, Manfred
172
Burmann, Christoph
168
Esch, Franz-Rudolf
158
Huber, Frank
131
Homburg, Christian
126
Audretsch, David B.
116
Becker, Wolfgang
104
Bauer, Hans H.
102
Kraus, Sascha
102
Baumgarth, Carsten
100
Kumar, V.
92
Meffert, Heribert
91
Meyer, Jörn-Axel
86
Welter, Friederike
86
Herrmann, Andreas
84
Ulrich, Patrick
81
Vrontis, Demetris
81
Ahlert, Dieter
80
Berger, Allen N.
80
Wiedmann, Klaus-Peter
80
Clemens, Reinhard
75
Osei, Robert Darko
75
Udry, Christopher
75
Woodruff, Christopher
74
Keller, Kevin Lane
73
Storey, David J.
71
Dana, Leo Paul
70
Karlan, Dean
70
McKenzie, David J.
70
Han, Heesup
68
Udell, Gregory F.
67
Verhoef, Peter C.
67
Sattler, Henrik
66
Tomczak, Torsten
66
Beck, Thorsten
64
Kayser, Gunter
64
Hinson, Robert
63
Swoboda, Bernhard
63
Bang, Nguyen
62
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Journal of business research : JBR
12
European journal of marketing : EJM
6
International studies of management and organization
6
The marketing review
5
Qualitative market research : an international journal
4
The journal of brand management : an international journal
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Journal of world business : JWB
3
Building corporate identity, image and reputation in the digital era
2
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2
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2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
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1
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Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
85
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
2
Experiencing the sense of the
brand
: the mining, processing and application of
brand
data through sensory
brand
experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
5
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
6
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
7
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
8
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
9
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
10
Territorial
brand
management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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