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~person:"Melewar, T. C."
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Brand management
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Melewar, T. C.
Esch, Franz-Rudolf
163
Burmann, Christoph
156
Huber, Frank
148
Bauer, Hans H.
125
Belk, Russell W.
119
Han, Heesup
116
Herrmann, Andreas
105
Wiedmann, Klaus-Peter
105
Grunert, Klaus G.
101
Mattila, Anna S.
99
Baumgarth, Carsten
95
Phau, Ian
94
Gierl, Heribert
93
Bruhn, Manfred
85
Dwivedi, Yogesh Kumar
85
Lusk, Jayson L.
85
Sheth, Jagdish N.
81
Loureiro, Sandra Maria Correia
80
Usman, Osly
79
Keller, Kevin Lane
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Foxall, Gordon R.
73
Grewal, Dhruv
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Meffert, Heribert
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Septianto, Felix
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Verhoef, Peter C.
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Khare, Arpita
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Paul, Justin
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Rajagopal
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Walsh, Gianfranco
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Agarwal, Sumit
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Tomczak, Torsten
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Ko, Eunju
66
Nayga, Rodolfo M.
66
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65
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65
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65
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64
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Journal of business research : JBR
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International studies of management and organization
7
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5
Qualitative market research : an international journal
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5
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Asia Pacific journal of marketing and logistics
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Building corporate identity, image and reputation in the digital era
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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Handbook of corporate communication and public relations : pure and applied
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
87
USB Cologne (EcoSocSci)
1
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1
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
2
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
3
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
4
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
5
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
10
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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