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Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
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Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed; Melewar, T. C.; Woodside, Arch G. - In: Qualitative market research : an international journal 16 (2013) 2, pp. 126-149
Persistent link: https://www.econbiz.de/10009754937
Cover Image
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed; Melewar, T. C.; Woodside, Arch - In: Qualitative market research : an international journal 16 (2013) 2, pp. 126-149
Persistent link: https://www.econbiz.de/10010145947
Cover Image
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225
Persistent link: https://www.econbiz.de/10009853207