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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen; Melewar, T. C.; Japutra, Arnold; Han, Sung Ho - In: Journal of marketing communications 24 (2018) 8, pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas - In: Journal of business research : JBR 109 (2020), pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
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Corporate identity and corporate branding
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011675575
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Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 2, pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
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Corporate identity and social media : existence and extension of the organization
Devereux, Luke; Melewar, T. C.; Foroudi, Pantea - In: International studies of management and organization 47 (2017) 2, pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
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The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith; Ackfeldt, Anna-Lena; Melewar, T. C. - In: Journal of general management 43 (2017/2018) 2, pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.; Skinner, Heather - In: The marketing review 18 (2018) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10011961531