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Multi-channel marketing, branding and retail design : new challenges and opportunities

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-- 1 Branding: At the Heart of the Relationship between Product Marketing and Design -- Introduction -- Design and Brand … Identity -- Signs at the Crossroads of Design and Branding -- Semantics of Products: A Tool for Expressing Brand Values … -- Design and Emotional Attachment to Brand -- Product Design and Consumer Behavior …

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Five areas to advance branding theory and practice

Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769

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The importance of brand power : a review of the European car market

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EU enlargement : a case study of branding standardisation

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The notion of relationship in branding

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Global design, marketing and branding : introduction to the special issue

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Branding and the marketing of technological and industrial products

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Corporate branding

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Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing

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