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Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China

Hernandez, Monica D.; Wang, Yong Jian; Minor, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 424-435

Persistent link: https://www.econbiz.de/10003789906

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 935-942

Persistent link: https://www.econbiz.de/10008652178

Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-732

Persistent link: https://www.econbiz.de/10009567636

Validity, reliability, and applicability of psychophysiological techniques in marketing research

Wang, Yong Jian; Minor, Michael - In: Psychology & marketing 25 (2008) 2, pp. 197-232

Persistent link: https://www.econbiz.de/10003735805

Aesthetics and the online shopping environment : understanding consumer responses

Wang, Yong Jian; Minor, Michael; Wei, Jie - In: Journal of retailing 87 (2011) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10009011978

Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory

Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011616082

Escaping the corner of death? An eye-tracking study of reading direction influence on attention and memory

Hernandez, Monica D.; Wang, Yong; Sheng, Hong; Kalliny, … - In: Journal of Consumer Marketing 34 (2017) 1, pp. 1-10

Purpose The authors aim to examine the effect of location-driven logo placement on attention and memory on the web addressing differences between individuals that read unidirectionally (left-to-right [LTR]) versus bidirectionally (both right-to-left and LTR). Design/methodology/approach Using an...

Persistent link: https://www.econbiz.de/10014849877