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~person:"Mittal, Amit"
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Mittal, Amit
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Ethical Positioning Index (EPI) : an innovative tool for differential brand positioning
Sagar, Mahim
;
Khandelwal, Rishabh
;
Mittal, Amit
; …
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009159271
Saved in:
2
Ethical Positioning Index (EPI): an innovative tool for differential brand positioning
Sagar, Mahim
;
Khandelwal, Rishabh
;
Mittal, Amit
;
Singh, …
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009014132
Saved in:
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