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~person:"Mittal, Ankesh"
~person:"Reinartz, Werner"
~person:"Saboo, Alok R."
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Mittal, Ankesh
Reinartz, Werner
Saboo, Alok R.
Kumar, V.
373
Reinartz, Werner J.
82
Venkatesan, Rajkumar
36
Thomas, Jacquelyn S.
31
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26
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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4
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3
Harvard-Business-Manager : das Wissen der Besten
2
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THE CUSTOMER - Getting the Most out of All Your Customers - Loyal customers don't produce stable, healthy growth. Profitable ones do. A new analytical tool can tell you how many ma...
Thomas, Jacquelyn S.
;
Reinartz, Werner
;
Kumar, V.
- In:
Harvard business review : HBR
(
2004
),
pp. 116-123
Persistent link: https://www.econbiz.de/10005926377
Saved in:
2
Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer...
Persistent link: https://www.econbiz.de/10012395810
Saved in:
3
The Mismanagement of Customer Loyalty - Who wouldn't want loyal customers? Don't they bring in all the profits? New research says no. Not all loyal customers are profitable, and ma...
Reinartz, Werner
;
Kumar, V.
- In:
Harvard business review : HBR
(
2002
),
pp. 86-95
Persistent link: https://www.econbiz.de/10005940217
Saved in:
4
TOOL KIT - Knowing What to Sell, When, and to Whom - It's always been hard to work out what customers do and don't want, let alone when they do or don't want it. That's why markete...
Kumar, V.
;
Venkatesan, Rajkumar
;
Reinartz, Werner
- In:
Harvard business review : HBR
(
2006
),
pp. 131-141
Persistent link: https://www.econbiz.de/10005917817
Saved in:
5
Performance Implications of Adopting a Customer-Focused Sales Campaign
Kumar, V.
;
Venkatesan, Rajkumar
;
Reinartz, Werner
- In:
Journal of marketing
72
(
2008
)
5
,
pp. 50-68
Persistent link: https://www.econbiz.de/10008109469
Saved in:
6
Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner
;
Dellaert, Benedict
;
Krafft, Manfred
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009177972
Saved in:
7
Kundenprofitabilitätim Mittelpunkt
Reinartz, Werner
Der Handels- und Marketing-ExperteWerner Reinartz über Kundengewinnung,Kundenbindung, Kundenwerte,CRM, Sortiments- undPreispolitik und über dieneuen Anforderungenan den Management-Nachwuchs
Persistent link: https://www.econbiz.de/10009248944
Saved in:
8
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
9
SGA-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette
;
Jindal, Rupinder
;
Reinartz, Werner
- In:
Essays in marketing strategy : the role of customer …
,
(pp. 58-120)
.
2018
Persistent link: https://www.econbiz.de/10011895267
Saved in:
10
Empirical generalizations from brand extension research: How sure are we?
Echambadi, Raj
;
Arroniz, Inigo
;
Reinartz, Werner
;
Lee, …
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
3
,
pp. 253-262
Persistent link: https://www.econbiz.de/10007278353
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