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The offer framing effect : choosing single versus bundled offerings affects variety seeking

Mittelman, Mauricio; Andrade, Eduardo B.; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 953-964

Persistent link: https://www.econbiz.de/10010473340

Out of Sight, Out of Mind : Usage Frequency Considerations in Purchase Decisions

Mittelman, Mauricio; Gonçalves, Dilney; Andrade, Eduardo B. - In: Journal of Consumer Psychology 30 (2020) 4, pp. 652-659

Persistent link: https://www.econbiz.de/10012189370

Product order affects consumer preferences for variety bundles

Mittelman, Mauricio; Andrade, Eduardo B. - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 869-884

Persistent link: https://www.econbiz.de/10011708553

Customer relationship management : strategies and company-wide implementation

Mittelman, Mauricio; Onyemah, Vincent - 2002

Persistent link: https://www.econbiz.de/10001706810

Customer Relationship Management : Strategies and Company-Wide Implementation

Mittelman, Mauricio; Onyemah, Vincent - 2008

Summarizes the proceedings of the conference on "Customer Relationship Management: Strategies and Company-wide Implementation" co-sponsored by the Marketing Science Institute (MSI) and INSEAD, held July 11-12, 2002, in Fontainebleau, France. Customer relationship management (CRM) is the...

Persistent link: https://www.econbiz.de/10014104589