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Brand image perceptions across cultures : a study of symbolic and functional associations
Salciuviene, Laura; Ghauri, Pervez N.; Mockaitis, Audra I. - In: New challenges to international marketing, (pp. 177-191). 2009
Persistent link: https://www.econbiz.de/10003850200
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On what do consumer product preferences depend? : determining domestic versus foreign product preferences in an emerging economy market
Mockaitis, Audra I.; Salciuviene, Laura; Ghauri, Pervez N. - In: Journal of international consumer marketing 25 (2013) 3, pp. 166-180
Persistent link: https://www.econbiz.de/10009761425
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On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market
Mockaitis, Audra I.; Salciuviene, Laura; Ghauri, Pervez N. - In: Journal of international consumer marketing 25 (2013) 3, pp. 166-180
Persistent link: https://www.econbiz.de/10010108066