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~person:"Mockaitis, Audra I."
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Mockaitis, Audra I.
Ghauri, Pervez N.
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Brand image perceptions across cultures : a study of symbolic and functional associations
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Mockaitis, Audra I.
- In:
New challenges to international marketing
,
(pp. 177-191)
.
2009
Persistent link: https://www.econbiz.de/10003850200
Saved in:
2
On what do consumer product preferences depend? : determining domestic versus foreign product preferences in an emerging economy market
Mockaitis, Audra I.
;
Salciuviene, Laura
;
Ghauri, Pervez N.
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 166-180
Persistent link: https://www.econbiz.de/10009761425
Saved in:
3
On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market
Mockaitis, Audra I.
;
Salciuviene, Laura
;
Ghauri, Pervez N.
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 166-180
Persistent link: https://www.econbiz.de/10010108066
Saved in:
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