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Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine; Faßnacht, Martin; Klose, Sonja - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10003770085
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Paying for convenience : attractiveness and revenue potential of time-based delivery services
Goebel, Philipp; Moeller, Sabine; Pibernik, Richard - In: International journal of physical distribution & … 42 (2012) 6, pp. 584-606
Persistent link: https://www.econbiz.de/10009579244
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Differenzierung von Commodities am Beispiel von Premiumkraftstoffen
Moeller, Sabine; Roltsch, Sebastian - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 373-390). 2014
Persistent link: https://www.econbiz.de/10010356187
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
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Outlet patronage in on-the-go consumption : an analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
Heider, Raphael; Moeller, Sabine - In: Journal of retailing and consumer services 19 (2012) 3, pp. 313-324
Persistent link: https://www.econbiz.de/10009541308
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Die Vermeidung von Consumer Confusion
Moeller, Sabine - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 4, pp. 27-30
Persistent link: https://www.econbiz.de/10006020000
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Der Freizeitwert als Kriterium zur Marktsegmentierung
Flie, Sabine; Hogreve, Jens; Moeller, Sabine - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 4, pp. 20-23
Persistent link: https://www.econbiz.de/10006026588
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The burdens of ownership: reasons for preferring renting
Moeller, Sabine; Wittkowski, Kristina - In: Managing service quality : MSQ ; an international journal 20 (2010) 2, pp. 176-192
Persistent link: https://www.econbiz.de/10008391984
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Industrialisierung : Betriebsmodelle wetterfest machen
Moeller, Sabine - In: Zeitschrift für Versicherungswesen : ZfV ; … 61 (2010) 10, pp. 340-342
Persistent link: https://www.econbiz.de/10008432418
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Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
Heider, Raphael; Moeller, Sabine - In: Journal of retailing and consumer services 19 (2012) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10009967383