Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Sabine Moeller; Martin Fassnacht; Sonja Klose
| Year of publication: |
2008
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|---|---|
| Authors: | Moeller, Sabine ; Faßnacht, Martin ; Klose, Sonja |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 7.2008, 2, p. 197-215
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| Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770085