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Store environment's impact on variety seeking behavior

Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: Journal of retailing and consumer services 19 (2012) 4, pp. 419-428

Persistent link: https://www.econbiz.de/10009571282

Impact of store environment on impulse buying behavior

Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: European journal of marketing : EJM 47 (2013) 10, pp. 1711-1732

Persistent link: https://www.econbiz.de/10010201718

Using Schmid-Leiman solution with higher-order constructs in marketing research

Sharma, Piyush; Sivakumaran, Bharadhwaj; Mohan, Geetha - In: Marketing intelligence & planning 40 (2022) 4, pp. 513-526

Persistent link: https://www.econbiz.de/10013393473

Store environment's impact on variety seeking behavior

Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: Journal of retailing and consumer services 19 (2012) 4, pp. 419-429

Persistent link: https://www.econbiz.de/10009979336

Impact of store environment on impulse buying behavior

Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: European Journal of Marketing 47 (2013) 10, pp. 1711-1732

Purpose – This paper aims to explore the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET) and impulse buying tendency (IBT)) influence impulse buying behavior through positive and negative affect,...

Persistent link: https://www.econbiz.de/10014723664