Social marketing is a relatively young marketing approach in Hungary in spite of the fact that the country is now facing many social and environmental problems. Therefore, a comprehensive research on social marketing issues was required to identify the major social and environmental issues in...

Intense competition in the retail sector in Hungary requires the better understanding of consumer store choice. Our objectives were to identify the significant influencers of consumer satisfaction and the purchasing power (basket size), and to analyze the potential relationship between...

The level of environmentally conscious behaviour (ECB) in Hungary is still low. In order to increase environmental consciousness in Hungary, ECB must be analysed and understood. Our hypothetical model of ECB was developed on the theory of planned behaviour. After testing our model we found that...

International competitiveness of countries and corporations is the function of their knowledge-based economic performance. Economic positions among countries and inside countries are redistributed on the grounds of success or failure in knowledge based economic activities. It is not a...

Analysis of factors influencing market success of corporate innovations is a popular topic both in the international and the Hungarian literature. Identification of drivers of new product success and analysis of their relations are very critical for the companies to be successful in their core...

Identification of drivers of new product success and analysis of their relations are very critical for companies to be successful in their core markets. It is agreed in the literature that firm strategy (marketing synergy, technology synergy), process characteristics and product characteristics...

The past year has brought drastic changes to the European energy market. With recent dramatic increases in energy prices, it is of the utmost importance that residential users significantly increase their use of renewable energy. The aim of our study is to understand the complex psychological...

The past year has brought drastic changes to the European energy market. With recent dramatic increases in energy prices, it is of the utmost importance that residential users significantly increase their use of renewable energy. The aim of our study is to understand the complex psychological...