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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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Tangential immersion : increasing persistence in boring consumer behaviors
Lieberman, Alicea; Morales, Andrea C.; Amir, On - In: Journal of consumer research : JCR ; an … 49 (2022) 3, pp. 450-472
Persistent link: https://www.econbiz.de/10013397996
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What makes people happy? : decoupling the experiential-material continuum
Weingarten, Evan; Duke, Kristen; Liu, Wendy; Hamilton, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 97-106
Persistent link: https://www.econbiz.de/10014289742