McFerran, Brent; Dahl, Darren W.; Fitzsimons, Gavan J.; … - In: Journal of Consumer Research 36 (2010) 6, pp. 915-929
This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of the other consumer. We find that people...