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A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods

Fernandes, Elizabeth; Moro, Sérgio; Cortez, Paulo - In: International journal of consumer studies 48 (2024) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10014531625

Factors influencing hotels' online prices

Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464

Persistent link: https://www.econbiz.de/10011880439

Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach

Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351

Persistent link: https://www.econbiz.de/10011514784

Online dating apps as a marketing channel : a generational approach

Rita, Paulo; Ramos, Ricardo F.; Moro, Sérgio; Mealha, Marta - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

Persistent link: https://www.econbiz.de/10012821997

A data-driven approach to measure restaurant performance by combining online reviews with historical sales data

Fernandes, Elizabeth; Moro, Sérgio; Cortez, Paulo; … - In: International journal of hospitality management 94 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012495005

Research trends on Big Data in marketing : a text mining and topic modeling based literature analysis

Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European research on management and business economics 24 (2018) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10012051625

A text mining and topic modelling perspective of ethnic marketing research

Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285

Persistent link: https://www.econbiz.de/10012104220

Are Yelp's tips helpful in building influential consumers?

Guerreiro, João Pedro Silva Martins; Moro, Sérgio - In: Tourism management perspectives : TMP 24 (2017), pp. 151-154

Persistent link: https://www.econbiz.de/10011810760

Unveiling the features of successful eBay smartphone sellers

Silva, Ana Teresa; Moro, Sérgio; Rita, Paulo; Cortez, Paulo - In: Journal of retailing and consumer services 43 (2018), pp. 311-324

Persistent link: https://www.econbiz.de/10011883219

Stripping customers' feedback on hotels through data mining : the case of Las Vegas Strip

Moro, Sérgio; Rita, Paulo; Coelho, Joana - In: Tourism management perspectives : TMP 23 (2017), pp. 41-52

Persistent link: https://www.econbiz.de/10011775218