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The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.; Pitt, Leyland F.; Morris, Michael H. - In: Journal of Business Research 42 (1998) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10005465743
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Entrepreneurial pricing: The Cinderella of marketing strategy
Pitt, Leyland F.; Berthon, Pierre R.; Morris, Michael H. - In: Management decision : MD 35 (1997) 5-6, pp. 344-350
Persistent link: https://www.econbiz.de/10006582963
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The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.; Pitt, Leyland F.; Morris, Michael H. - In: Journal of business research : JBR 42 (1998) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10006733632
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A: ORGANIZATION AND MANAGEMENT - The impact of individual and organizational factors on problem perception: Theory and empirical evidence from the marketing-technical dyad
Berthon, Pierre R.; Morris, Michael H. - In: Operations research, Management science : OR MS ; the … 39 (1999) 2, pp. 139-140
Persistent link: https://www.econbiz.de/10006518816
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Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet; Morris, Michael H.; Pitt, Leyland F. - 2009
Persistent link: https://www.econbiz.de/10003577828
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Expectations of Service Quality as an Industrial Market Segmentation Variable
Pitt, Leyland; Morris, Michael H.; Oosthuizen, Pierre - In: The service industries journal 16 (1996) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10007317498