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~person:"Morschett, Dirk"
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The evolution of retailing : a...
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Einzelhandel
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Morschett, Dirk
Swoboda, Bernhard
52
Grewal, Dhruv
48
Städtler, Arno
46
Schramm-Klein, Hanna
45
Pantano, Eleonora
41
Rudolph, Thomas
39
Zentes, Joachim
38
Thurik, Adriaan R.
34
Tietz, Bruno
34
Lachner, Josef
32
Richards, Timothy J.
32
Täger, Uwe Christian
30
Alexander, Nicholas
28
Fernie, John
27
Teller, Christoph
27
Dawson, John A.
26
Raff, Horst
26
Zielke, Stephan
26
Hübner, Alexander
25
Gil Saura, Irene
24
Gázquez-Abad, Juan Carlos
24
Schmitt, Nicolas
23
Schröder, Hendrik
22
Ahlert, Dieter
21
Möhlenbruch, Dirk
21
Neumark, David
21
Rabinovich, Elliot
21
Roggeveen, Anne L.
21
Wey, Christian
21
Aithal, P. S.
20
Carree, Martin Anthony
20
Fisher, Marshall L.
20
H. R., Ganesha
20
Kesavan, Saravanan
20
Levy, Michael
20
Martínez-López, Francisco J.
20
Sparks, Leigh
20
Cheng, T. C. E.
19
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19
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2
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ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
5
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1
Retail-Branding - strategischer Rahmen für das Handelsmarketing
Morschett, Dirk
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 525-546)
.
2006
Persistent link: https://www.econbiz.de/10003276133
Saved in:
2
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
3
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
4
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
Saved in:
5
Mega-Trends im Handel 2020+ : [wie sich der europäische
Einzelhandel
verändern wird]
Morschett, Dirk
;
Zentes, Joachim
;
Schu, Matthias
; …
-
2012
Persistent link: https://www.econbiz.de/10009698138
Saved in:
6
Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
Saved in:
7
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
8
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
9
Retail-Performance-Measurement : Konzepte und Perspektiven des Prozess-Controllings im Handel
Morschett, Dirk
- In:
Performance-leadership im Handel
,
(pp. 63-92)
.
2004
Persistent link: https://www.econbiz.de/10002526090
Saved in:
10
Strategic retail management : text and international cases
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003400530
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