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~person:"Morschett, Dirk"
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The history of retailing
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Einzelhandel
35
Retail trade
25
Strategisches Management
9
Consumer behaviour
8
Konsumentenverhalten
8
Strategic management
7
Deutschland
6
EU countries
6
EU-Staaten
6
Germany
5
Handelsforschung
5
Handelsmanagement
5
Retail management
5
Retail research
5
Brand management
4
Europa
4
Markenführung
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Handelsmarke
3
Handelsmarketing
3
International market entry
3
Internationaler Markteintritt
3
Marketing management
3
Marketingmanagement
3
Retail marketing
3
Store brand
3
Trend
3
Corporate reputation
2
Desinvestition
2
Disinvestment
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Fallstudiensammlung
2
Firm performance
2
Firmenimage
2
Handel
2
Logistics
2
Logistik
2
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Undetermined
14
Free
1
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Book / Working Paper
20
Article
15
Type of publication (narrower categories)
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Article in journal
11
Aufsatz in Zeitschrift
11
Fallstudiensammlung
6
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Lehrbuch
2
Textbook
2
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
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1
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Language
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English
25
German
10
Author
All
Morschett, Dirk
Hitler, Adolf
55
Voth, Hans-Joachim
55
Bordo, Michael D.
52
Pohl, Hans
52
Swoboda, Bernhard
52
Grewal, Dhruv
48
Städtler, Arno
46
Schramm-Klein, Hanna
45
Williamson, Jeffrey G.
45
Marx, Karl
43
Mura, Jürgen
42
Pantano, Eleonora
41
Pohl, Manfred
41
Rudolph, Thomas
39
Zentes, Joachim
38
Engels, Friedrich
37
Kuczynski, Jürgen
35
Taylor, Alan M.
35
Thurik, Adriaan R.
34
Tietz, Bruno
33
Ambrosius, Gerold
32
Lachner, Josef
32
Richards, Timothy J.
32
Eichengreen, Barry
31
Täger, Uwe Christian
30
Franz, Günther
29
Goldin, Claudia
29
Ulbricht, Walter
29
Bismarck, Otto von
28
Kellenbenz, Hermann
28
Mussolini, Benito
28
Abelshauser, Werner
27
Alexander, Nicholas
27
Bodenhorn, Howard
27
Schefold, Bertram
27
Dawson, John A.
26
Fernie, John
26
Fischer, Wolfram
26
James, Harold
26
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
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SpringerLink / Bücher
9
Marketing : ZFP ; journal of research and management
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
HandelsMonitor
2
International journal of retail & distribution management
2
The international review of retail, distribution and consumer research
2
Business & society
1
European Retail Research
1
Gabler Edition Wissenschaft
1
HandelsMonitor ...
1
International business review : the official journal of the European International Business Academy
1
Lehrbuch
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
Performance-leadership im Handel
1
Springer eBook Collection / Business and Economics
1
Springer eBook Collection / Business and Management
1
Strategic management : a European approach
1
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ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
5
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1
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10
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35
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date (oldest first)
1
Retail-Branding - strategischer Rahmen für das Handelsmarketing
Morschett, Dirk
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 525-546)
.
2006
Persistent link: https://www.econbiz.de/10003276133
Saved in:
2
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
3
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
4
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
Saved in:
5
Mega-Trends im Handel 2020+ : [wie sich der europäische
Einzelhandel
verändern wird]
Morschett, Dirk
;
Zentes, Joachim
;
Schu, Matthias
; …
-
2012
Persistent link: https://www.econbiz.de/10009698138
Saved in:
6
Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
Saved in:
7
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
8
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
9
Retail-Performance-Measurement : Konzepte und Perspektiven des Prozess-Controllings im Handel
Morschett, Dirk
- In:
Performance-leadership im Handel
,
(pp. 63-92)
.
2004
Persistent link: https://www.econbiz.de/10002526090
Saved in:
10
Strategic retail management : text and international cases
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003400530
Saved in:
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