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~person:"Mortimer, Gary"
~person:"Pepels, Werner"
~person:"Vijay, T. Sai"
~subject:"Market segmentation"
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Market segmentation
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Mortimer, Gary
Pepels, Werner
Vijay, T. Sai
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7
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7
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5
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5
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Asian Academy of Management journal : AAMJ
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International journal of services technology and management
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing : JIFAM
1
Methoden zur erfolgreichen Marktsegmentbearbeitung
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1
Instrumentarium zur Bearbeitung segmentierter Märkte
Pepels, Werner
(
contributor
);
Ehrmann, Harald
(
contributor
)
-
2013
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236559
Saved in:
2
Methoden zur erfolgreichen Marktsegmentbearbeitung
Pepels, Werner
(
contributor
);
Ammann, Paul
(
contributor
)
-
2013
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236563
Saved in:
3
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2007
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003410957
Saved in:
4
Marktsegmentierung : Erfolgsnischen finden und besetzen
Pepels, Werner
(
contributor
);
Ammann, Paul
(
contributor
)
-
2007
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003417768
Saved in:
5
A gender comparison of food shopper typologies
Mortimer, Gary
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
4
,
pp. 267-286
Persistent link: https://www.econbiz.de/10010221553
Saved in:
6
Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
Saved in:
7
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
8
Clustering shoppers' by mall experience for emerging Indian city
Prashar, Sanjeev
;
Gupta, Sumeet
;
Singh, Harvinderv
; …
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
2
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011665475
Saved in:
9
Toward a shopping typology of primary male grocery shoppers
Mortimer, Gary
- In:
International journal of retail & distribution management
40
(
2012
)
10
,
pp. 790-810
Persistent link: https://www.econbiz.de/10009663522
Saved in:
10
Segmentierungskriterien im Käuferverhalten
Pepels, Werner
-
2013
Persistent link: https://www.econbiz.de/10010239155
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1
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