Dale Carnegie once said that the sound of one’s name is the sweetest for any person. Much internet personalization acts on this mantra by trying to create an online environment where customers are greeted by name and are recommended products based on their preferences. However, no clear...

We develop a model of vertical differentiation in the Internet search engine market. A key property of the model is that users who try out one engine may be dissatisfied with the results, and consult another engine in the same session. This residual demand allows lower quality engines to survive...

We investigate consumers' choice behavior for Internet search engines. Within this broad agenda, we focus on two interrelated issues. First, we will document whether consumers develop loyalty to a particular search engine. If loyalty does indeed develop, we seek to understand what is the...

The Internet search engine market has seen a proliferation of entrants over the last few years. While Yahoo! was the early market leader, there has been entry by both lower quality engines and higher quality ones (such as Google). Prior work on quality differentiation requires that low quality...

Information security is growing to be an IT priority for many firms, but several critical dimensions of enterprise security like type of loss or strategic effects of countermeasures have received little attention in the economics-based literature. We develop a model of a contagious threat that...