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Naert, Ph.
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Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universitaire Faculteiten St. Ignatius, Universiteit Antwerpen / Working Paper
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Centrum voor Bedrijfseconomie en Bedrijseconometrie, Universitaire Faculteiten St. Ignatius, Universiteit Antwerpen, Department Economische Wetenschappen, Working Paper
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A decision support system for allocating marketing resources to products and product groups
Naert, Ph.
;
Gijsbrechts, E.
-
1984
Persistent link: https://www.econbiz.de/10002564250
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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Gijsbrechts, E.
;
Naert, Ph.
-
1985
-
Rev
Persistent link: https://www.econbiz.de/10002439514
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3
Towards a product group marketing resource allocation model
Gijsbrechts, E.
;
Naert, Ph.
-
1982
Persistent link: https://www.econbiz.de/10002439624
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4
Towards hierarchical linking of marketing resource allocation to market areas and product groups [Rev. vers.]
Gijsbrechts, E.
;
Naert, Ph.
- In:
International journal of research in marketing : IJRM ; …
1
(
1984
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10002439777
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