This paper investigates the impacts of an additional online-to-store channel and spillover effect on the optimal retail channel choice of a supply chain. In the presence of spillover effect, we discuss how the chosen retail channel affects the manufacturer's profit, online retailer's profit, and...

The “buy online and pick up in store” (BOPS) mode is gaining tremendous popularity among dual-channel retailers since it is convenient for consumers and brings additional store sales to retailers. It is one of the new sales models in the era of omnichannel retail. However, given the large...