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The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya; Septianto, Felix; Nasution, Reza Ashari - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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The effects of organizational positioning and donation recognition on charitable giving : insights from moral foundations theory
Paramita, Widya; Septianto, Felix; Escadas, Marco; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1093-1111
Persistent link: https://www.econbiz.de/10014285968
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The role of threat-based awe and construal level in charitable advertising
Septianto, Felix; Nasution, Reza Ashari; Arnita, Devi; … - In: European journal of marketing 56 (2022) 5, pp. 1532-1555
Persistent link: https://www.econbiz.de/10013350975