Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nayga, Rodolfo M."
~person:"Pelsmacker, Patrick de"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
120
Konsumentenverhalten
120
Willingness to pay
38
Zahlungsbereitschaftsanalyse
38
Advertising effects
25
Werbewirkung
25
Experiment
23
Food
20
Lebensmittel
20
Product labelling
18
Warenkennzeichnung
18
Advertising
14
Brand management
14
Markenführung
14
Schweden
14
Sweden
14
Werbung
14
Brand image
11
Markenimage
11
Product Placement
11
Product placement
11
USA
11
United States
11
Belgien
9
Belgium
9
Online-Marketing
9
Brand
8
Markenartikel
8
Eating habit
7
Ernährung
7
Ernährungsverhalten
7
Food consumption
7
Lebensmittelkonsum
7
Nutrition
7
willingness to pay
7
Choice experiment
6
Food safety
6
Lebensmittelsicherheit
6
Theorie
6
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Nayga, Rodolfo M.
Pelsmacker, Patrick de
Dwivedi, Yogesh Kumar
15
Ko, Eunju
14
Filieri, Raffaele
13
Ghose, Anindya
12
Law, Chun Hung Roberts
11
Rita, Paulo
11
Pauwels, Koen
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hudders, Liselot
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Rahman, Zillur
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Schivinski, Bruno
7
Sohail, M. Sadiq
7
Vashisht, Devika
7
Athey, Susan
6
more ...
less ...
Published in...
All
Canadian journal of agricultural economics : CJAE
1
Electronic commerce research
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
2
Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina
;
Fan, Linlin
;
Myruski, Sarah
;
Yang, Wei
; …
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
Saved in:
3
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
4
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
5
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
6
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
7
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
8
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
9
Motivations to use different social media types and their impact on consumers' online
brand
-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
