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Ansätze der Messung von Konsumentenverwirrtheit : ein Überblick
Walsh, Gianfranco - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 4, pp. 5-10
Persistent link: https://www.econbiz.de/10002227195
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Consumer e-confusion on the internet
Walsh, Gianfranco; Frenze, Tobias; Mitchell, Vincent-Wayne - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 4, pp. 17-21
Persistent link: https://www.econbiz.de/10002227344
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Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco; Wiedmann, Klaus-Peter; Frenzel, Tobias; … - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
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Die Akzeptanz von Smartphones : eine empirische Analyse
Walsh, Gianfranco; Wiedmann, Klaus-Peter; Kilian, Thomas; … - In: Jahrbuch der Absatz- und Verbrauchsforschung 50 (2004) 4, pp. 385-410
Persistent link: https://www.econbiz.de/10002565982
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E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus-Peter - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
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Purchasing vacation packages through shop-at-home television programs : an analysis of consumers' consumption motives
Walsh, Gianfranco; Gwinner, Kevin P. - In: Journal of vacation marketing : an international journal 15 (2009) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10003830907
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Effects of information on consumers' willingness to pay for golden rice
Depositario, Dinah Pura; Nayga, Rodolfo M.; Wu, Ximing; … - In: Asian economic journal : journal of the East Asian … 23 (2009) 4, pp. 457-476
Persistent link: https://www.econbiz.de/10003936313
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A model of nutrition information search with an application to food labels
Drichoutis, Andreas C.; Lazaridis, Panagiotis; Nayga, … - In: Acta agriculturae Scandinavica / C : an official … 5 (2008) 3/4, pp. 138-151
Persistent link: https://www.econbiz.de/10003900690
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Would consumers value food-away-from-home products with nutritional labels?
Drichoutis, Andreas C.; Lazaridis, Panagiotis; Nayga, … - In: Agribusiness : an internat. journal 25 (2009) 4, pp. 550-575
Persistent link: https://www.econbiz.de/10003905281
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Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162
Persistent link: https://www.econbiz.de/10003979655