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Neslin, Scott A.
Neumark, David
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277
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Journal of marketing
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Foundations and trends in marketing : FTMKT
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From Little's law to marketing science : essays in honor of John D.C. Little
1
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
Saved in:
2
Using a natural experiment to estimate price elasticity : the 1974 sugar shortage and the ready-to-eat cereal market
Neslin, Scott A.
;
Shoemaker, Robert W.
- In:
Journal of marketing
47
(
1983
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10002563801
Saved in:
3
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
5
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisabetta
;
Neslin, Scott A.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
Saved in:
6
Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L.
(
contributor
);
Gedenk, Karen
(
contributor
)
-
2003
-
Rev.
Persistent link: https://www.econbiz.de/10003755018
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