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The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a dyad-level test

Neslin, Scott A. - In: Management science : journal of the Institute for … 32 (1986) 4, pp. 480-498

Persistent link: https://www.econbiz.de/10001015270

Decision process evolution in customer channel choice

Valentini, Sara; Montaguti, Elisa; Neslin, Scott A. - In: From Little's law to marketing science : essays in …, (pp. 285-316). 2016

Persistent link: https://www.econbiz.de/10011436079

Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment

Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217

Persistent link: https://www.econbiz.de/10011459494

Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment

Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197

Persistent link: https://www.econbiz.de/10011308952

Social contagion and customer adoption of new sales channels

Bilgicer, Tolga; Jedidi, Kamel; Lehmann, Donald R.; … - In: Journal of retailing 91 (2015) 2, pp. 254-271

Persistent link: https://www.econbiz.de/10011309681

The showrooming phenomenon : it's more than just about price

Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43

Persistent link: https://www.econbiz.de/10011695169

Multichannel shopper segments and their covariates

Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413

Persistent link: https://www.econbiz.de/10003794925

Key issues in multichannel customer management : current knowledge and future directions

Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81

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Driving online and offline sales : the cross-channel effects of digital versus traditional advertising

Dinner, Isaac M.; Heerde, Harald J. van; Neslin, Scott A. - 2011 - Rev.

Today's marketing environment is characterized by a surge in multichannel shopping and ever more choice in advertising channels. This requires firms to understand how both digital and traditional advertising drive sales within the same channel (e.g., digital advertising affecting online sales)...

Persistent link: https://www.econbiz.de/10009626237

Decision process evolution in customer channel choice

Valentini, Sara; Montaguti, Elisabetta; Neslin, Scott A. - In: Journal of marketing 75 (2011) 6, pp. 72-86

Persistent link: https://www.econbiz.de/10009384662