AT&T and Time Warner have recently sealed a historic merger agreement, but debate continues to swirl around the purported benefits arising from the vertical integration of a content provider (CP) with an Internet service provider (ISP). In this paper, we discuss sponsored data (also called...

Internet service providers (ISPs) are experimenting with a business model that allows content providers (CPs) to subsidize Internet access for end consumers. In this study, we develop a game-theoretical model to analyze the effects of this sponsorship of consumer data usage. We find that the...

We analyze the spillover effects of the online reviews of other co-visited products on the purchases of a focal product using clickstream data from a large retailer. Drawing upon signaling theory, as online reviews serve as signals, the proposed spillover effects are moderated by: (a) whether...

Although brands have widely adopted multiple marketing media, our understanding of how to effectively coordinate traditional advertising and social media marketing to improve business outcomes is still limited. This paper examines the role of product fit uncertainty in determining how the two...