become a very appropriate innovation strategy in developed economies. Highlighting brand identity of high-quality firms … guidance for companies intending to reposition their brand to upscale markets. innovation ; repositioning ; brand identity …

migration research has demonstrated positive economic impacts of cultural diversity on productivity and innovation at the … regional level. However, there is a dearth of research on the links between innovation and migrant diversity at the firm level …

To investigate econometrically whether cultural diversity of a firm's employees boosts innovation, we create a unique … linked employer-employee dataset that combines data from two innovation surveys in The Netherlands with administrative and … generally more innovative, but that diversity among a firm's foreign workers is positively associated with innovation activity …

data on 170 regions in Europe (NUTS 2 level) for the periods 1991-1995 and 2001-2005. Innovation outcomes are measured by … diffusion of innovation activity, and the spatial selectivity of immigrants' location choices, we take account of spatial …'s restaurants as a novel instrument for immigration. The results confirm that innovation is clearly a function of regio nal …