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How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge; Wang, Cheng Lu; Yin, Shimin; Niu, Yixuan - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
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Appellation of origin brands in China
Niu, Yongge; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 239-248). 2014
Persistent link: https://www.econbiz.de/10010417714
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Firm resources and entry-related advantages : an empirical study in China
Niu, Yongge; Wang, Cheng Lu; Dong, Lily C. - In: Industrial marketing management : the international … 42 (2013) 4, pp. 595-607
Persistent link: https://www.econbiz.de/10009779141
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Revised unique selling proposition : scale development, validation, and application
Niu, Yongge; Wang, Cheng Lu - In: Journal of promotion management : JPM 22 (2016) 6, pp. 874-896
Persistent link: https://www.econbiz.de/10011632072
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Hustle for survival or bustle for revival : effects of Guanxi orientation and order of entry for China's electronic business ventures
Zhou, Liying; Niu, Yongge; Wang, Valerie Lynette; Tang, … - In: Industrial marketing management : the international … 93 (2021), pp. 370-381
Persistent link: https://www.econbiz.de/10012501914
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Firm resources and entry-related advantages: An empirical study in China
Niu, Yongge; Wang, Cheng Lu; Dong, Lily C. - In: Industrial marketing management : the international … 42 (2013) 4, pp. 595-607
Persistent link: https://www.econbiz.de/10010121645