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Using product design strategically to create deeper consumer connections

Noble, Charles H.; Kumar, Minu - In: Business horizons 51 (2008) 5, pp. 441-450

Persistent link: https://www.econbiz.de/10003766732

Exploring the appeal of product design : a grounded, value-based model of key design elements and relationships

Noble, Charles H.; Kumar, Minu - In: The journal of product innovation management : an … 27 (2010) 5, pp. 640-657

Persistent link: https://www.econbiz.de/10008649333

Beyond form and function : why do consumers value product design?

Kumar, Minu; Noble, Charles H. - In: Journal of business research : JBR 69 (2016) 2, pp. 613-620

Persistent link: https://www.econbiz.de/10011436022

Follow the value! : tracking the value of design through the NPD process

Kumar, Minu; Noble, Charles H. - 2011

Persistent link: https://www.econbiz.de/10010191047

Consumer value product design and its measure

Kumar, Minu; Noble, Charles H. - 2011

Persistent link: https://www.econbiz.de/10010191068

Using product design strategically to create deeper consumer connections

Noble, Charles H.; Kumar, Minu - In: Business horizons 51 (2008) 5, pp. 441-450

Persistent link: https://www.econbiz.de/10008089794

Using product design strategically to create deeper consumer connections

Noble, Charles H.; Kumar, Minu - In: Business horizons 51 (2008) 5, pp. 441-451

Persistent link: https://www.econbiz.de/10008881099

On elevating strategic design research

Noble, Charles H. - In: The journal of product innovation management : an … 28 (2011) 3, pp. 389-393

Persistent link: https://www.econbiz.de/10008991466

Man vs machine

Powell, Adam; Noble, Charles H.; Noble, Stephanie M.; … - In: European Journal of Marketing 52 (2018) 3/4, pp. 725-757

Purpose: The purpose of this paper is to examine the use of technology in customer relationship management (CRM) support capabilities by using an environmental contingency perspective. By examining the moderating effects of micro- and macro-environmental characteristics in which CRM support...

Persistent link: https://www.econbiz.de/10012067911

Opening Thoughts from the New Editors

Noble, Charles H.; Spanjol, Jelena - In: Journal of Product Innovation Management 36 (2018) 1, pp. 2-4

Persistent link: https://www.econbiz.de/10012094805