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Market orientation, NPD performance, and organizational performance in small firms
Ledwith, Ann; O'Dwyer, Michele - In: The journal of product innovation management : an … 26 (2009) 6, pp. 652-661
Persistent link: https://www.econbiz.de/10003894684
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Marketing the SME : innovation and approach
O'Dwyer, Michele - 2009
Persistent link: https://www.econbiz.de/10003903365
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Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 17 (2009) 5, pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
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Size matters : market orientation and NPD in small and large firms
O'Dwyer, Michele; Ledwith, Ann - In: International journal of product development : IJPD 12 (2010) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10008697451
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Determinants of new product performance in small firms
O'Dwyer, Michele; Ledwith, Ann - In: International journal of entrepreneurial behaviour & … 15 (2009) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10003930273
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Product launch, product advantage and market orientation in SMEs
Ledwith, Ann; O'Dwyer, Michele - In: Journal of small business and enterprise development 15 (2008) 1, pp. 96-110
Persistent link: https://www.econbiz.de/10003696290
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Responsible business practice : re-framing CSR for effective SME engagement
Ryan, Annmarie; O'Malley, Lisa; O'Dwyer, Michele - In: European journal of international management : EJIM 4 (2010) 3, pp. 290-302
Persistent link: https://www.econbiz.de/10003985489
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Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey; Gallagher, Damian; O'Dwyer, Michele - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10008987969
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Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses
Arpa, Claire; Tiernan, Siobhan; O'Dwyer, Michele - In: International journal of entrepreneurship and small business 16 (2012) 4, pp. 455-470
Persistent link: https://www.econbiz.de/10009577146
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Introduction and overview: International entrepreneurship and SME internationalisation
Koed Madsen, Tage; Kraus, Sascha; O'Dwyer, Michele - In: International journal of entrepreneurship and small business 15 (2012) 2, pp. 131-135
Persistent link: https://www.econbiz.de/10009505360