Purpose: Building trust is crucial for e-service providers looking to develop long-term customer relationships. But consumers from dissimilar demographic groups behave differently. Therefore, this study investigates the question, How do consumers from different generational cohorts develop trust...

The manner in which consumers utilize online reviewers for a purchasing decision has increasingly become an area of interest in both marketing practice and academics. However, while most academic research in this area has taken a Western viewpoint, the majority of new online consumers have come...

In this study, we explore the dueling roles of individual goals and firm goals on the acceptance of disruptive technologies at the employee level. Disruptive technologies are unique in that they require the user to drastically change the manner in which they use this type of technology. As this...