Oh, Joon-Hee; Johnston, Wesley J. - In: Journal of Business & Industrial Marketing 36 (2020) 5, pp. 807-820
Purpose: This study aims to confirm earlier findings that differences between merger and acquisition (M&A) participant firms are a hurdle for successful mergers and shows that merger outcomes can also be affected by the post-merger integration duration (PMID). Design/methodology/approach:...