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Okazaki, Shintaro; Peng, Yue - In: Media and change management : creating a path for new …, (pp. 479-489). 2022

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Mobile advertising avoidance : exploring the role of ubiquity

Okazaki, Shintaro; Molina, Francisco José; Hirose, Morikazu - In: Electronic markets : the international journal on … 22 (2012) 3, pp. 169-183

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Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites

Katsukura, Akihiro; Nishiyama, Mamoru; Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 242-248). 2005

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Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site

Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010

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Social influence model and electronic word of mouth : PC versus mobile internet

Okazaki, Shintaro - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 439-472

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Lessons learned for teaching mobile advertising : critical review and future directions

Okazaki, Shintaro - In: Advertising theory, (pp. 373-387). 2012

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Measuring soft-sell versus hard-sell advertising appeals

Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20

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A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures

Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272

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Breaking new ground in theory and practice

Okazaki, Shintaro (ed.) - 2011 - 1. ed.

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Advances in Advertising Research (Vol. 2) : Breaking New Ground in Theory and Practice

Okazaki, Shintaro - 2011

held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and …Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume … grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was …

Persistent link: https://www.econbiz.de/10014015382