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This paper aims to investigate international franchise partner selection from the perspective of different decision making models and analyse the influence of organisational factors on the franchise selection decision making. Empirical data were collected from a leading international hotel group...
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C1_EM-IJCH170063 -- IJCHM_29_9_Text_V02 -- Inside the sharing economy -- Introduction -- Conceptual foundations of consumer technology acceptance -- Proposed research framework and model -- Social cognitive theory -- Perceived value theory -- Hypotheses development -- Self-efficacy of...
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