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EXPERIENTIAL VALUE: A HIERARCHICAL MODEL, THE IMPACT ON E-LOYALTY AND A CUSTOMER TYPOLOGY

Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - Graduate School of Business and Economics (GSBE), … - 2005

The main objective of this study is to empirically test a fourth-order hierarchical model of experiential value in an online book and CD setting. In addition, we provide empirical evidence for the role of hedonic and utilitarian value components in creating attitudinal and behavioral loyalty....

Persistent link: https://www.econbiz.de/10011165161

EXPERIENTIAL VALUE: A HIERARCHICAL MODEL, THE IMPACT ON E-LOYALTY AND A CUSTOMER TYPOLOGY

Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - Graduate School of Business and Economics (GSBE), … - 2005

Persistent link: https://www.econbiz.de/10011165169

EXPERIENTIAL VALUE: A HIERARCHICAL MODEL, THE IMPACT ON E-LOYALTY AND A CUSTOMER TYPOLOGY

Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - Maastricht : METEOR, Maastricht Research School of … - 2005

Persistent link: https://www.econbiz.de/10005304900

EXPERIENTIAL VALUE: A HIERARCHICAL MODEL, THE IMPACT ON E-LOYALTY AND A CUSTOMER TYPOLOGY

Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - Maastricht : METEOR, Maastricht Research School of … - 2005

Persistent link: https://www.econbiz.de/10005304972

Using PLS path modeling for assessing hierarchical construct models : guidelines and empirical illustration

Wetzels, Martin; Odekerken-Schröder, Gaby; Oppen, … - In: Management information systems : mis quarterly 33 (2009) 1, pp. 177-195

Persistent link: https://www.econbiz.de/10003808213

Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology

Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - 2005

Persistent link: https://www.econbiz.de/10003082726