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Do Descriptive Menu Labels Bias a Person's Taste?

Wansink, Brian; Painter, James; van Ittersum, Koert - 2017

Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...

Persistent link: https://www.econbiz.de/10014130396

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Meißner, Martin; Oppewal, Harmen; Huber, Joel - In: Journal of business research : JBR 111 (2020), pp. 163-175

Persistent link: https://www.econbiz.de/10012237796

High expectations : how tourists cope with disappointing vacation experiences

Hossain, Muhammad Ismail; Oppewal, Harmen; Tojib, Dewi - In: Journal of travel research : a quarterly publication of … 62 (2023) 5, pp. 989-1009

Persistent link: https://www.econbiz.de/10014245672

Context effects and decompositional choice modeling

Oppewal, Harmen - In: Papers in regional science : the journal of the … 70 (1991) 2, pp. 113-131

Persistent link: https://www.econbiz.de/10001110839

Inferring future vacation experience preference from past vacation choice : a latent class analysis

Crouch, Geoffrey I.; Huybers, Twan; Oppewal, Harmen - In: Journal of travel research : a quarterly publication of … 55 (2016) 5, pp. 574-587

Persistent link: https://www.econbiz.de/10011486249

Existing food habits and recent choices lead to disregard of food safety announcements

Cao, Ying; Just, David; Turvey, Calum Greig; Wansink, Brian - In: Canadian journal of agricultural economics : CJAE 63 (2015) 4, pp. 491-511

Persistent link: https://www.econbiz.de/10011453857

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458

Persistent link: https://www.econbiz.de/10012023989

How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation

Bogomolova, Svetlana; Oppewal, Harmen; Cohen, Justin; … - In: Journal of business research : JBR 111 (2020), pp. 102-116

Persistent link: https://www.econbiz.de/10012239993

The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior

LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254

Persistent link: https://www.econbiz.de/10011885020

Smart shopping carts : how real-time feedback influences spending

Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: MSI reports : working paper series (2011) 4, pp. 105-142

Persistent link: https://www.econbiz.de/10009559369