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~person:"Orth, Ulrich R."
~subject:"Emotion"
~subject:"Weinbau"
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Emotion
Weinbau
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Orth, Ulrich R.
Septianto, Felix
30
Han, Heesup
23
Bruwer, Johan
22
Bagozzi, Richard P.
21
Loureiro, Sandra Maria Correia
16
Phau, Ian
16
Mattila, Anna S.
14
Kemp, Elyria
13
Pham, Michel T.
12
Sarkar, Abhigyan
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11
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11
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10
Pitt, Leyland F.
9
Prashar, Sanjeev
9
Szolnoki, Gergely
9
Thach, Liz
9
Vecchio, Riccardo
9
Agnoli, Lara
8
Antonetti, Paolo
8
Babin, Barry J.
8
Grappi, Silvia
8
Hanks, Lydia
8
Hyun, Sunghyup Sean
8
Jang, Soocheong
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Junaid, Muhammad
8
Kidwell, Blair
8
Ladhari, Riadh
8
McGraw, A. Peter
8
Meyer, Frederik
8
Miao, Li
8
Spielmann, Nathalie
8
Velikova, Natalia
8
Yin, Dezhi
8
Zhang, Han
8
Ahn, Jiseon
7
Bui, M̃y
7
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
1
Journal of service research
1
Psychology & marketing
1
The journal of brand management : an international journal
1
Wein und Tourismus : Erfolg durch Synergien und Kooperationen ; [Tagungsband, der aus dem ersten Symposium zum Thema "Wein und Tourismus" der Deutschen Gesellschaft für Tourismuswissenschaft e.V. resultiert]
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1
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
2
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
3
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
4
Using attribution theory to explain tourists' attachments to place-based brands
Orth, Ulrich R.
;
Stöckl, Albert
;
Veale, Roberta
; …
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1321-1327
Persistent link: https://www.econbiz.de/10009562025
Saved in:
5
Wein & Tourismus : Determinanten und Konsequenzen emotionaler Bindung zu Regionen und deren Marken
Orth, Ulrich R.
;
Stöckl, Albert
- In:
Wein und Tourismus : Erfolg durch Synergien und …
,
(pp. 49-60)
.
2011
Persistent link: https://www.econbiz.de/10008806971
Saved in:
6
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
Saved in:
7
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
8
Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
Saved in:
9
Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.
;
Hoffmann, Stefan
;
Nickel, Kristina
- In:
Journal of business research : JBR
98
(
2019
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012007221
Saved in:
10
Design antecedents of telepresence in virtual service environments
Orth, Ulrich R.
;
Lockshin, Lawrence S.
;
Spielmann, Nathalie
- In:
Journal of service research
22
(
2019
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10012007447
Saved in:
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