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Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.; Rose, Gregory - In: European journal of marketing : EJM 51 (2017) 2, pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
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Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.; Limon, Yonca; Rose, Gregory - In: Journal of business research : JBR 63 (2010) 11, pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
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Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael; Orth, Ulrich R.; Cornwell, T. Bettina - In: Psychology & marketing 32 (2015) 9, pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
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Using attribution theory to explain tourists' attachments to place-based brands
Orth, Ulrich R.; Stöckl, Albert; Veale, Roberta; … - In: Journal of business research : JBR 65 (2012) 9, pp. 1321-1327
Persistent link: https://www.econbiz.de/10009562025
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Wein & Tourismus : Determinanten und Konsequenzen emotionaler Bindung zu Regionen und deren Marken
Orth, Ulrich R.; Stöckl, Albert - In: Wein und Tourismus : Erfolg durch Synergien und …, (pp. 49-60). 2011
Persistent link: https://www.econbiz.de/10008806971
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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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Nostalgic brands as mood boosters
Orth, Ulrich R.; Gal, Steffi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
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Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.; Hoffmann, Stefan; Nickel, Kristina - In: Journal of business research : JBR 98 (2019), pp. 117-125
Persistent link: https://www.econbiz.de/10012007221
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Design antecedents of telepresence in virtual service environments
Orth, Ulrich R.; Lockshin, Lawrence S.; Spielmann, Nathalie - In: Journal of service research 22 (2019) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10012007447