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Online social gambling and its implications for the study of marketing communications

Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50

Persistent link: https://www.econbiz.de/10011287034

Exploiting online social gambling for marketing communications

Ozuem, Wilson; Prasad, Jason; Lancaster, Geoffrey - In: Journal of strategic marketing 26 (2018) 3, pp. 258-282

Persistent link: https://www.econbiz.de/10011894579

Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights

Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021

Persistent link: https://www.econbiz.de/10012607354

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Reconciling social media with luxury fashion brands : an exploratory study

Ozuem, Wilson; Tan, Kerri - In: Handbook of research on management of cultural products …, (pp. 257-285). 2014

Persistent link: https://www.econbiz.de/10010348360

Leveraging computer-mediated marketing environments

Bowen, Gordon (ed.); Ozuem, Wilson (ed.) - 2019

"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online...