"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It … addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet …

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

"This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray … areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a … critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury …